UAE-based Alpha Destination Management is all set for a strong presence at the World Travel Market (WTM) being held in London this November.

Samir Hamadeh, general manager for Alpha Destination Management, said: “It’s our 20th time to exhibit at WTM. It is one of the most important events for us due to the fact that the UK market is still a leading market into our destination and Alpha Destination Management is a well-known brand among the UK tour operators. At Alpha we cooperate with some of the top brands of UK tourism being their agents in the emirates and WTM offers us the perfect platform to connect and conduct business with them.”
 
Speaking about the significance of UK as a top feeder market for Dubai in terms of tourism, Hamadeh stressed: “There has been a major focus from the destination and its stakeholders on UK and we believe it will remain one of the top source markets in 2018 for Dubai. The message that we are conveying at WTM this year is that we are committed to offering greater added value as well as investing further into technology to enhance customer experience in the destination. Dubai is moving away from being a city you must visit, to a city you must experience.”
 
Dubai is among the top four most visited cities in the world and the best performer in the Mena region. The city recently added 17 new attractions such as the Dubai Opera, City Walk, IMG Worlds of Adventure, the world’s biggest indoor theme park, Dubai Water Canal, and Dubai Parks and Resorts, the region’s largest integrated theme park resort that have all further added to Dubai’s appeal as well as contributed to a steep rise in leisure tourism.
 
Hamadeh said: “The more the destination creates attractions and tailors its product to cater to UK tourists, the better conversion it can expect. People seek experiences. Dubai is becoming a major attractions hub and it is very important that we focus on offering experiences and added value to our customer. Our approach to UK has to be different than other markets and key to that is coming up with new ideas to grow stop over business. In order to support Dubai’s goal to attract 20 million visitors annually by 2020 and maintain a stable momentum of growth, there is need for new packages and offers with added-value to entice transit passengers to stay for least one night rather than simply pass by. We are also focusing on Dubai’s strong calendar of events to excite more travellers to come over.”
 
Visitors will be able to find Alpha Destination Management at the Dubai Tourism stand on booth M300. - TradeArabia News Service