Wyndham Hotel Group and Concept Towers Real Estate Limited have agreed to develop a new Ramada hotel centrally located in Riyadh, Saudi Arabia.

Managed by Riyada International Hotels & Resorts, master franchisor of the Ramada brand in Saudi Arabia, the 189-room Ramada Riyadh King Fahd Road will become the 11th Ramada in the country, and the 18th hotel under Wyndham Hotel Group's portfolio of brands, which includes 12 operational hotels and a further six currently under development within the kingdom. 

The globally-recognised Ramada brand encourages travellers to explore the world with its portfolio of more than 850 hotels spanning 64 countries across all six continents. In 2016 Ramada was named the fastest-growing hotel brand in Europe by PKF hotelexperts, an internationally recognised leader in the field of hotel, tourism and leisure consulting.

Ignace Bauwens, regional vice president Middle East and Africa at Wyndham Hotel Group, said: "Ramada is one of the most recognised hotel brands in the world, and is a preferred choice for both business and leisure travellers globally. Continuing to grow the Ramada brand in Saudi Arabia, together in partnership with Concept Towers Real Estate Limited and Riyada International Hotels & Resorts, will further enhance our reach in this fast-growing market, as well as across the entire Middle East region."

Ramada Riyadh King Fahd Road is expected to open in 2020, and will be located in close proximity to a number of leading banks, commercial offices, trading companies and wholesale entities, which will serve growing demand from business travellers to Riyadh. The hotel's location will also appeal to tourists looking to visit several nearby attractions, such as the National Museum, Al Murabba Palace, and King Abdul Aziz Public Library, among others.

Concept Towers Real Estate Limited has appointed Riyada International Hotels & Resorts to manage the hotel. Concept Towers Real Estate Limited was founded in 2017.

Abdullah Abdulrahman Z Alfawaz, general manager, Concept Towers Real Estate Limited, said: "We are proud to partner with Riyada International Hotels & Resorts and Wyndham Hotel Group to continue growing the Ramada brand in Riyadh. Ramada has a global reputation for delivering meaningful hospitality, and guests opt for the brand because of the high-standards of accommodation and warm welcome they will experience."

Muhammad Al Amir, managing director of Riyada International Hotels & Resorts added, "Saudi Arabia is redefining its tourism and hospitality sectors under Saudi Vision 2030, which will only increase demand for internationally recognised hotel brands throughout the kingdom. We believe there is tremendous potential for Ramada to grow across the entire country, and are excited to be working with the Adul Rahman family and Concept Towers Real Estate to bring Ramada to King Fahd Road in central Riyadh. "

Every aspect of the hotel has been thoughtfully planned, with amenities tailored for both business and leisure guests. To meet the requirements of businesses in the region, the hotel will have assured parking and over 200-sq-m of meeting space, while leisure and wellness amenities include an indoor pool, spa and a modern gym. The hotel will have three food and beverage outlets, including an all-day restaurant, lobby lounge and a cafe. Interiors will be elegantly designed and reflect the "pops of red" for which the Ramada brand has become famous.

Ramada hotels around the world participate in Wyndham Rewards, the simple-to-use, revolutionary loyalty programme from Wyndham Hotel Group, which offers members a generous points earning structure along with a flat, free night redemption rate. Members earn a guaranteed 1,000 points for every qualified hotel stay and can redeem a free night at more than 8,000 hotels globally for just 15,000 points per night, no blackout dates. - TradeArabia News Service