Anantara Hotels & Resorts sister property in the Maldives, Niyama Private Islands, known as Nature’s Playground, has appointed Deveekaa Nijhawan as the director of public relations and communications.

Nijhawan, a renowned personality in the hospitality industry in the Middle East, has over five years of experience as the complex public relations and communications manager of Le Meridien Dubai Hotel & Conference Centre. She is known in the industry as being the media’s darling and for going the extra mile to generate publicity, build media relations, network with key influencers and create marketing and revenue generating opportunities for the hotel.

Nijhawan started her career at Le Meridien Dubai Hotel in June 2012 as a public relations and communications executive, and within two years rose to head the department. She has won several awards in the industry due to her vivacious personality, holistic marketing strategies, excellent negotiating capabilities and exemplary track record of keeping Le Meridien constantly in the news regionally and internationally.

She brings with her a wealth of experience, having launched a new hotel wing, one of the largest ballrooms in the UAE, fostering several strategic partnerships and having re-launched 10 of the 18 food and beverage restaurants.
 
In her new position, Nijhawan will be responsible to drive all PR, marketing, partnership and digital communications at Niyama Private Islands. Nijhawan said: “I am very excited to join Minor Hotels and embrace this new challenge. I am looking forward to working with the team to develop strategic and tactical marketing strategies to position Niyama as being synonymous with Maldives and a paradise destination to holiday in.” - TradeArabia News Service