Action Hotels, a leading owner, developer and asset manager of branded three- and four-star hotels in the Middle East and Australia, has selected Novotel as the brand partner for its new hotel in Melbourne.

Novotel Melbourne South Wharf, located at the Melbourne Convention and Exhibition Centre, marks Action Hotel’s fourth property in Australia and the third in Melbourne.

It is pegged to open Q1 2018 with 347 rooms, 30 more rooms than originally announced, making it the second largest hotel in Action’s portfolio. Action’s total operating rooms and development pipeline now stands as 3,214 rooms.

Action has built a long-term strategic relationship with AccorHotels and the Novotel Melbourne South Wharf is the 13th hotel together - nine are operating - and it is the second Novotel-branded hotel for Action. Novotel is one of AccorHotels’ midscale brands, comprising 480 hotels and resorts across 59 countries.

Sheikh Mubarak A M. Al Sabah, Founder and Chairman of Action Hotels said he is delighted to be partnering with AccorHotels once again.

“The Novotel Melbourne South Wharf, which is ideally located to service the largest convention centre in the Southern hemisphere. We are very excited about this addition to our Australian portfolio and the potential of this hotel which will offer premium midscale accommodation with best-in-class customer service and quality in a highly sought-after business and leisure destination.”

Meanwhile, AccorHotels’ Pacific chief operating officer, Simon McGrath acknowledged that the significant investment in infrastructure represented by this new Novotel hotel will further increase the capacity for Melbourne to attract significant events, conferences and exhibitions and cater to the domestic and international travel markets.

"Novotel is a leading worldwide brand that is thriving globally and in the Australian market, and we are delighted to be again partnering with Action Hotels Group and Sheikh Mubarak on a fourth local hotel project under the brand. We believe this latest partnership in Melbourne will deliver an out-standing 4-star hotel for Melbourne that will provide great support to the city’s strong events calendar and tourism industry,” McGrath said. - TradeArabia News Service