Wyndham Garden, one of the youngest and fastest growing brands in the Wyndham Hotel Group portfolio, will soon open its first hotel in Ajman, UAE.

The Idea Agency, a Dubai-based communications agency will be responsible for raising awareness of the brand’s presence in the region.

The partnership was announced during Arabian Travel Market, the region’s leading travel and tourism exhibition, where R Hotels, the hospitality management division of the Ajman-based R Holding, introduced the latest addition of Wyndham Garden Ajman Corniche to its growing portfolio.

Scheduled to open during the last quarter of 2017, the 17-storey, four-star hotel with 179 rooms and suites brings a carefree convenience and peace of mind to business, leisure and corporate travelers including tech-savvy millennial.

Sumair Tariq, managing director, R Hotels, said: “We are extremely proud to bring the first Wyndham Garden brand into the UAE and in the emirate of Ajman. We thank the Wyndham Hotel Group for their continued trust in R Hotels. The Wyndham Garden Ajman Corniche introduces a different concept in accommodation and will focus on making guests’ travels easy and stress-free as possible and this message is what The Idea Agency will communicate to our target markets. Their vast knowledge of the tourism and hospitality industry will help create awareness of the brand especially in the emirate of Ajman where we are witnessing a steady increase of visitors from existing and new markets who are choosing Ajman as their preferred holiday destination. We are excited to partner with The Idea Agency, given their proven ability to craft and communicate compelling brand narratives.”

The Wyndham Garden Ajman Corniche with a total investment of Dh200 million ($54.4 million) is the fifth collaboration between R Hotels and Wyndham Hotel Group in the UAE, and the third in the emirate where two Wyndham-branded hotels are present namely Ramada Hotel & Suites Ajman and Ramada Beach Hotel Ajman. The other two are located in Dubai – Ramada Downtown Dubai and Hawthorn Suites by Wyndham.

Iftikhar Hamdani, general manager, Wyndham Garden Ajman Corniche, said: “Wyndham Garden Ajman Corniche is our third property in the emirate of Ajman and the opening of the hotel will further strengthen our position as the leading hotel in the Northern Emirates in terms of occupancy. We believe that our partnership with The Idea Agency will fully reinforce our status in the industry. Their expertise in handling local and international hospitality brands from pre-opening to opening and post-opening will give us an edge over the other existing brands in Ajman. We are confident that The Idea Agency will take the brand to the level to attract tourists and UAE residents.”

Rita Boustany, managing partner of The Idea Agency, said: “We see a huge potential for the emirate of Ajman when it comes to tourism industry. Having worked with Ajman Tourism Development Department in promoting the emirate to both tourists and investors gave us the advantage and the leverage to create communication programmes that will help boost awareness of Wyndham Garden’s entry into the region. As an integrated communications agency specialising in hospitality, we will work with R Hotels into implementing effective marketing and PR campaigns for the brand. We are extremely honoured to be selected as the communications and marketing agency for the first Wyndham Garden hotel in the region.

The Idea Agency will handle the hotel’s creative and public relations requirements such as brand messaging, media relations including earned and paid media to increase visibility and create powerful impression of the brand among investors and travellers.

The Wyndham Garden Ajman Corniche will be located beside Ramada Beach Hotel Ajman, also owned and managed by R Hotels. It will feature rooms with views of Arabian Sea an executive lounge on the top floor, two restaurants, an outdoor swimming pool, gym and spa and health clubs for men and women and a kids’ play area. - TradeArabia News Service