Omnico, an innovative and agile software and services company, and Dubai Parks and Resorts have installed a single integrated point-of-sale (POS) system across all the parks' retail and hospitality sites.

This included 359 POS lanes across the retail, restaurant and entertainment sites, as well as pre-booking and table management systems for dining experiences.

Omnico was chosen as the only software company able to achieve complete integration between retail and hospitality systems on the scale required.

All transactions and reservations across the separate parks are now connected and collated centrally, ensuring a seamless experience for both Dubai Parks and Resorts, and their visitors, it said.
 
To ensure complete integration of merchandise outlets, restaurants and cafes, Omnico installed its full Omnico Commerce suite of omni-channel software products. This includes omniEngage which enables package meal, retail or ticket purchases and cashless experiences via RFID wristbands, and omniBasket for fixed and mobile retail and table ordering points. A new consumer app for advance-booking of dining tables is also to be implemented in the coming months.

Dubai Parks and Resorts is the largest integrated theme park destination in the region and includes three world-class theme parks: Legoland Dubai, Bollywood Parks Dubai and Motiongate Dubai; Legoland Water Park; Riverland Dubai, a dining and retail district, and Lapita Hotel, a Polynesian-themed family resort part of Marriot Autograph Collection.

Mel Taylor, CEO of Omnico Group, said: "Having worked with some of the world's leading theme parks and resorts for the past 25 years providing integrated guest experiences, we're proud to work with an innovative new partner, Dubai Parks and Resorts. With today's visitors demanding an increasingly seamless digital experience; from purchasing tickets, to pre-booking restaurant tables, our pioneering technology complements the vision of Dubai Parks and Resorts." - TradeArabia News Service