Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Sirius, Jumeirah Hotels and Resorts' global recognition and rewards programme, are partnering to design a reward solution for Jumeirah Sirius' global membership base.

The new reward experience, expected to go live in mid-2017, will enable Jumeirah Sirius members worldwide to exchange their points for travel accessories, jewelry, latest fashions, electronics and much more.

Jumeirah Sirius was created to reward guests whenever they stay, dine, relax or shop at Jumeirah and one of their aims is to engage their global member base through an innovative redemption offering.

Vicky Elliot, group director of Brand Loyalty at Jumeirah Group/Jumeirah Hotels & Resorts, said: "It is important for Jumeirah Sirius to continue to provide its members with valued options when exchanging their points for rewards, wherever they may be in the world.  The partnership with Loylogic, and working with their reward platform takes us a big step closer to being able to deliver an extensive and exciting solution for our members."

Awny Al Afghany, regional head of partnerships Middle East, said: "We are thrilled to enter this new partnership and work with Jumeirah on the design and implementation of their new reward solution for Jumeirah Sirius members. Jumeirah created Jumeirah Sirius as a best-in-class loyalty programme and we look forward to supporting their growth strategies with our innovative e-commerce and e-payment solutions and our expertise in the loyalty industry." - TradeArabia News Service