Tripbam, the hotel rate shopping service innovator, and TrustYou, the world’s largest guest feedback platform, have announced a strategic partnership between the companies.

The agreement will allow Tripbam to provide summarised review content from TrustYou, via both TrustScore Widgets and Meta-Reviews, to clients and their travelers.

In addition, the partnership will support Tripbam in furthering its mission of providing corporations, hotels, travel agencies, and travellers with a hotel shopping service that helps keep hotel costs low, increase traveller compliance, and improve negotiated hotel programs.

TrustYou’s review data will supplement the content that companies and travellers receive through Tripbam’s email notifications. TrustYou’s TrustScore – an independent, trusted rating calculated from all verified online reviews worldwide – will be incorporated into the emails. An embedded link will lead the traveller to TrustYou’s full Meta-Review of the respective hotel, showing the ratings for different categories and traveller types, including business travellers. Tripbam email notifications alert clients of lower rates, alternative hotel offerings at a better price among preferred properties, or better offers within predefined hotel clusters. Email notification type and frequency are set up depending on client defined parameters.

“TrustYou’s easy to use, yet detailed, hotel review data will greatly benefit our clients, particularly those that utilize our cluster technology,” said Steve Reynolds, Tripbam CEO. “When asking a traveller to switch between properties, whether within the preferred program or the predefined cluster, accurate reviews are essential to ensure a positive traveller experience. The depth of TrustYou’s data will allow travelers and travel arrangers to make better informed decisions.”

Michael Menzel, vice president Strategic Partnership added: “We are very excited to cooperate with TRIPBAM, a very promising company in the business travel sector with a unique technology behind it. This is an important step for TrustYou towards the further establishment of review data integration in the business travel sector. The selective options of Meta-Review data outline the preferences, needs and demands for different travel types, one of them being business travellers. This is not only relevant to hotels to meet the expectations of business travellers, but also for companies to make the right choices of accommodations for their employees.” - TradeArabia News Service