Ibtm arabia, the region's leading one-to-one business event for the Mice industry, has partnered with the destination management division of Etihad Aviation Group, Hala Abu Dhabi, to offer attendees a taste of Abu Dhabi during the event’s ‘Discovery Day’.

This year ibtm arabia takes place from February 7-9 at Jumeirah Etihad Towers in Abu Dhabi. Attendees will join a variety of excursions, including a visit to the world-renowned Falcon Hospital, the Heritage Village, a tour of the growing attractions on Yas Island and a treasure hunt around the city. To finish the day guests will participate in a desert challenge followed by dinner out in the desert under the stars.

Shinu Pillai, event director, ibtm arabia, said: “We’re delighted to partner with Hala Abu Dhabi to provide what I’m sure will be a fantastic experience for our attendees. Discovery Day sets the stage for the rest of our event so it’s essential that it provides the best forum for our delegates to get to know the destination. The team at Hala Abu Dhabi is extremely professional and knowledgeable – they are a great partner for us to work with in creating an itinerary that engages and excites our visitors.”

Darren Peisley, managing director of Hala Group, said: “This is a great opportunity for Hala to host high calibre international conference and event organisers at Destination Abu Dhabi and we are looking forward to showcasing our world class Events Hub, which is rich in cultural diversity and warm Emirati hospitality.

“Mice traffic is of increasing importance to Hala as we look to maintain the profile of Abu Dhabi on a global stage and promote the increasing range of tourism offers available here in the Middle East.”

For more information, visit https://www.ibtmarabia.com/en. ibtm arabia is run with the support of Abu Dhabi Tourism and Culture Authority, Abu Dhabi Convention Bureau and Etihad Airways. - TradeArabia News Service