Revenue, marketing and distribution service Busy Rooms has signed a deal with Thomas Cook´s hotel brand Sentido Hotels & Resorts to integrate 68 hotels into its central reservation and revenue management technology.
 
Andrew Ransley, vice president EMEA for Busy Rooms, said: “We are pleased to welcome the hotel division of one of the leading European leisure travel brands to Busy Rooms. Given Thomas Cook’s history of innovation, Busy Rooms has the right technology to provide customised developments and meet future requirements of Thomas Cook Hotels & Resorts.
 
Busy Rooms (CRS) will provide the group with its all-in-one central reservations system including the dynamic packaging booking engine, channel management, revenue management, call centre application, as well as group and hotel level reporting. The solution will be customised to help Thomas Cook Hotels & Resorts to implement a multi-level distribution and sales strategy. - TradeArabia News Service