Careem, the region’s leading app-based car booking service, today introduced “Ameera”, Dubai’s first premium female chauffeur service tailored to the needs of the modern urban woman.

Following an agreement for the new service signed between Careem and Dubai Taxi Corporation with subsequent regulatory approval from the Roads and Transport Authority (RTA), female residents and visitors to Dubai can now look forward to a dedicated travel option catering to their unique requirements.

Arabic for ‘princess’, Ameera offers riders a premium experience befitting its name. Executive cars complete with tinted windows, wi-fi and phone chargers ensure the ride is an intuitive comfortable and hospitable journey for passengers. On arrival at each customer’s desired location, the female Captains will add a personal touch as they alight to greet the rider before opening the door to the car, every time.

A fleet of executive cars with a crew of 15 highly trained female Captains from Dubai Taxi Company’s Pink Taxi will provide the first phase of an all-new service operated for women, by women. Where currently the Pink Taxi service is limited to Dubai airport pick-ups, Ameera cars are fully accessible any time of day and anywhere in the city.

Aura Lunde, GM UAE, Careem said: “Ameera creates new career pathways for women in the UAE. By launching this service for women, in partnership with Dubai Taxi Corporation, we hope to inspire them to break through barriers and seek opportunities beyond traditional roles. Ameera cars will be operated exclusively by female Captains, further contributing to the empowerment of women in our country and responding to the needs of the female community in Dubai today, whether that relates to safety and security, cultural sensitivity or simply personal preference.”

“Launching the new exclusive Ladies Limo service is a further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the five-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means,” said Dr. Yousef Al Ali, CEO of Dubai Taxi Corporation. - TradeArabia News Service