Sunway Hotels & Resorts, one of Asia's Leading Hospitality Groups, has chosen Dubai to set up its first regional sales office in the Middle East, as part of its international market expansion strategy.

Operating in partnership with Dubai-based BizGate Marketing & Consultancies, the Dubai Office will focus on promoting Sunway Hotels & Resorts' 11 properties to the Middle East market and explore new opportunities within the region. The office is spearheaded by Ahmad Faizal Iskandar, recently promoted to director of sales for the Middle East and Africa. Faizal was formerly from the brand's flagship hotel, Sunway Resort Hotel & Spa in Sunway City Kuala Lumpur, Malaysia.

"Our strategic partnership with BizGate through their local market expertise facilitated the regional sales office set-up. This will further strengthen Sunway's presence in the Middle East and Africa; and to develop new opportunities from previously untapped markets in the region," said Albert Cheong, CEO of Sunway Hotels & Resorts.

"Sunway Hotels & Resorts has successfully created a reputable brand name that attracts high-end leisure guests from the families, couples, honeymooners and weddings segments as well as specialised meetings and incentive segments from the region," said Mohamad Masri, managing director of BizGate Marketing & Consultancies.

The Middle East is one of the fastest growing source markets for Sunway Hotels & Resorts, specifically for the hotels in Sunway City Kuala Lumpur - the iconic five-star Sunway Resort Hotel & Spa, the newly renovated Sunway Pyramid Hotel and Sunway Clio Hotel which integrates seamlessly with the award-winning Sunway Lagoon theme park and the popular Sunway Pyramid shopping mall.

Other Sunway hotels that appeals to the Middle East-based guests include the five-star Sunway Putra Hotel Kuala Lumpur and the brand's luxury wellness resort, The Banjaran Hotsprings Retreat in Ipoh, Malaysia.

Sunway Hotels & Resorts' Regional Sales Office in Dubai began its operations on August 15. - TradeArabia News Service