Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.
 
The partnership between Emirates Airline and Leo Burnett Dubai will commence in June, and the agency will be tasked with developing strategy, creative, trans-creation and various adaptations for the business needs of Emirates Airline in the Mena region. This would include the Gulf, including Yemen, Levant, covering Lebanon, Jordan, Iraq and Iran, and North Africa, including Egypt, Libya, Tunisia, Algeria and Morocco.
 
Chris Galanto, Emirates’ senior vice president, Advertising said: “During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to deliver inspiring creative work across channels. Importantly, they offered several initiatives to improve production and process efficiencies. We look forward to working with them.”
 
Kamal Dimachkie, executive regional managing director at Leo Burnett Dubai, said: “We have tremendous respect for Emirates Airline as a company and as a brand. Emirates has been a force in the region and is a global leader in the field of travel. Just like it has redefined the industry in which it operates, the Emirates brand continues to lead and to innovate.”

“This is a huge responsibility that we will treasure and honour. We will collaborate with Emirates and support them with daring ideas and lateral communication solutions that enable them achieve their objectives,” Dimachkie added. – TradeArabia News Service