A first full-fledged travel mart focused on sellers from global business and luxury travel segments was launched at this year's Outbound Travel Mart (OTM 2016), which concluded on an upbeat note last month.

OTM 2016 saw more than a 1,000 sellers from 50 participating destinations meet over 6,000 buyers on the exhibition floor. Several global destinations at OTM 2016 participated with the keenness to carve a piece of India’s projected 50 million outbound pie including UAE, Indonesia, Turkey, Sri Lanka, Mauritius, Thailand, New Zealand, China, among many others.

Organisers of India’s biggest outbound travel trade show, Fairfest Media Limited, launched Business & Luxury Travel Mart (BLTM) to cater to the hundreds of luxury travel buyers in India.

India's Business Travel industry is maturing and Business Travel is increasingly seen as a specialised market with differentiated needs, in keeping with global trends.

The Indian Luxury Travel segment on the other hand is also rapidly increasing as it enters a new phase where conspicuous consumption by the affluent Indian traveller is creating huge markets globally for luxury travel. The luxury travel demand is fuelled not only by free independent travellers but also by Indians looking to travel for social events like weddings. Hosted Buyers will include Wedding Planners to address this market.

Destination promotion for and through film shoots is another somewhat uniquely Indian marketing opportunity that will be made available to the sellers, by way of hosted buyers in this segment, from all over India.

The BLTM will be hosted on October 24 and 25 at the sprawling 20,000 sq ft Convention Hall of Hyatt Regency Gurgaon in Delhi NCR. BLTM will provide destination sellers and travel service providers, the ultimate business platform to meet hundreds of corporate MNC buyers from around the Delhi and National Capital Region, plus many qualified meeting planners and incentive travel planners hosted from other major Indian cities to the two-day event. – TradeArabia News Service