International hospitality chain Hilton Worldwide has signed a management agreement to open Hampton by Hilton Dubai Al Barsha, the third location for the mid-market brand to be confirmed in Dubai.

The new hotel, expected to open in 2018, will be located in the Al Barsha district which is popular with business and leisure travellers given its ease of access to multiple commercial areas of Dubai; as well as its close proximity to tourist attractions, including the Mall of the Emirates which is just one kilometre from the hotel site.

Rudi Jagersbacher, president, Middle East & Africa for Hilton Worldwide, said: "Since we announced our first Hampton by Hilton for the Middle East last year, we have seen a surge of interest to develop the brand across the region. With sites now under construction in Saudi Arabia and the UAE - we see significant opportunity for investors to fill the mid-market gap with our world-class, value brand."

On completion Hampton by Hilton Dubai Al Barsha will feature 154 guest rooms and offer travellers the brand's signature Hamptonality style of service, with a breakfast area, living and working zones, juice bar, 24-hour fitness facility and swimming pool.

Property developer Abdullah Al Neyadi said: “We are delighted to have signed an agreement with Hilton Worldwide to open a Hampton by Hilton in Dubai’s Al Barsha. Once open, the hotel will offer guests a comfortable stay with the hallmarks of the award-winning brand.”

Also under development in the UAE is Hampton by Hilton Dubai Al Qusais, which is the largest Hampton by Hilton under construction in the world; as well as Hampton by Hilton Dubai Al Mina. This latest announcement demonstrates the strong development momentum for Hilton's mid-market brands, joining the three Hilton Garden Inn hotels now trading in locations across Dubai and two in Saudi Arabia.

Phil Cordell, global head, focused service and Hampton by Hilton brand management for Hilton Worldwide, said: "Over the last 12 months Hampton by Hilton and Hilton Garden Inn have taken off in the Middle East, enabling travellers to begin experiencing Hilton's mid-market offering when travelling to the UAE and KSA. In the coming years we will be open in more than 20 locations across the region, offering more options as we continue to see significant interest from travellers for value orientated accommodation."

Hampton by Hilton Dubai Al Barsha will be located next to the Al Barsha Business Center, in close proximity to the Mall of the Emirates and approximately 15 kilometres from Dubai International Airport. – TradeArabia News Service