Turkish Airlines has signed a global sponsorship deal with UEFA Euro 2016, to become “The first airline partner” in the 55-year history of the European Football Championship.

Signed in Paris today, the agreement marks the next chapter in Turkish Airlines’ relationship with sport on the world stage. The airline prides itself on flying fans around the world to support their favourite teams and players. Football has the power to unite people from all different nationalities and Euro 2016 is the ideal tournament to celebrate this.

As part of the campaign, Turkish Airlines will be developing exclusive offers such as special charter rates for competing teams to travel to and from the tournament and social media campaigns for the fans.

M. İlker Aycı, the board chairman of Turkish Airlines, said: “Turkish Airlines has endorsed sports all over the world for many years, we firmly believe in its ability to unite people from different nations and cultures on the playing field. The partnership with UEFA Euro 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition and look forward to supporting the Turkish team, and the rest of the competing nations throughout the tournament.”

Guy-Laurent Epstein, marketing director of UEFA Events, said; “We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”

Turkish Airlines will also have their livery planes decorated with the Euro 2016 visuals. Flying to over 280 destinations worldwide, the new branding will be on show for all to see. In addition, there will be significant Turkish Airlines branding presence at the stadiums for the duration of the tournament. – TradeArabia News Service