Fakieh Hospitality and Leisure Group, a leading provider of leisure activities, hospitality, entertainment and edutainment in Saudi Arabia, has launched its new corporate identity ‘Tarfeeh Fakieh.’

The new identity reflects Tarfeeh Fakieh’s commitment to bringing happiness to families and providing them with fun-filled and recreational times that are in line with the culture and traditions of the local community, a statement said.

Tarfeeh Fakieh aims to bolster the tourism sector in Jeddah, the Kingdom’s go-to city for domestic and national tourists. It also aims to give families more and better choices in entertainment and edutainment through events and programs that stimulate a sense of adventure and curiosity in the young, raises their interest in science, and familiarizes them with the latest discoveries in a wide range of fields.

“Our hard work to take the tourism and entertainment industry to new heights has put us at the forefront and I am pleased to say that last year we served more than 2.5 million guests at our facilities,” said Jamil Attar, executive director of Fakieh Hospitality and Leisure Group - Tarfeeh Fakieh.

Tarfeeh Fakieh operates the famous Al Shallal Amusement Park that has become a must-go-to destination to families living in Jeddah or visiting the city, and the Fakieh Aquarium which is the only proper public Aquarium in the kingdom offering entertainment and edutainment services.

The aquarium will introduce a new dolphin show later this year along with the introduction of the Swim with the Dolphin attraction and adding a number of new rare fish that are only available in a few aquariums worldwide.  The company’s hospitality portfolio includes the popular Al Nawras Moevenpick Resort, Sail Island and Al Seqala Restaurant.

“Fakieh Hospitality and Leisure Group – Tarfeeh Fakieh has invested heavily in various diversified entertainment projects as part of the vision of the founder Sheikh Abdulrahman Fakieh to enhance the tourism capabilities of the city and provide added value services to Saudi families to better enjoy life,” explained Attar.

“We are always keen on adding new and unique entertainment experiences, and adding to our existing offering we are planning to launch later this year the first planetarium in Jeddah that will become an exciting, unique new destination where visitors are taken on an educational journey through the Universe using state of the art technologies employed for the first time in the kingdom,” he added. – TradeArabia News Service