R Hotels, the hospitality management division of Ajman-based R Holding, plans to franchise an upcoming ibis Styles hotel in Jumeirah, Dubai (UAE) following an agreement with Accor Hotel Services Middle East.

Expected to open in the second half of 2015, the ibis Styles Jumeirah hotel aims to be the first operational property of the brand in the UAE.

The 191-key hotel will target both leisure and business travellers looking for reasonably-priced accommodation within a central location in Dubai. Strategically situated in Al Mina Road in Jumeirah, ibis Styles Jumeirah will feature a combination of rooms and suites, an all-day dining restaurant, banquet facilities, gym and swimming pool, concept spa, meeting rooms, business centre, and retail space.

Commenting on the new partnership, Sumair Tariq, managing director, R Hotels, said: “The group is delighted to sign up with an esteemed group such as Accor, and we are positive that this partnership will bear fruitful results for both parties.”  

Christophe Landais, chief operating officer, Accor Hotel Services Middle East, said: “We are privileged to have signed our inaugural agreement with R Hotels. Our two groups share a similar, ambitious vision for the region which will surely result in further, great opportunities for future partnership. The ibis Styles Jumeirah will for the first time offer a lifestyle accommodation experience in central Dubai, while maintaining the ultimate promise of modernity, simplicity and wellbeing at the best price. We hope these key, complementary values of the ibis brand will positively inspire the mood of our guests.”

Ibis Styles hotels, together with ibis and ibis budget, belong to the ibis family, which guarantees the highest level of comfort in its economy category. The ibis brand has proven to be a favourite among guests who opt for a smart, chic and welcoming yet cost-effective stay.

Ibis Styles Jumeirah will be R Hotels’ fifth property in the UAE. The group currently owns and manages Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman, Ramada Downtown Dubai, and Hawthorn Suites by Wyndham in Jumeirah Beach Residence.

R Hotels also announced the opening of its sixth property at The Palm, which is expected to open in the last quarter of 2016. – TradeArabia News Service