Geoff Cousins, former Global Director for Jaguar and Landrover, and now managing director - Geoff Cousins Associates, will be the keynote speaker at the Captains of Industry lunch at the Arabian Travel Market (ATM) in Dubai, UAE, next week.

Over 80 leading travel industry leaders will come together on May 6 for the first Captains of Industry lunch hosted by ATM organiser, Reed Travel Exhibitions, and sponsored by Al Rayyan Hospitality.

A well-respected international consultant and business strategist with experience in the automotive field and solid connections with the global sporting and commercial communities, Cousins will share his own experiences using various brand examples, including Jaguar, to illustrate how effective and well-planned sponsorship can help significantly improve brand reputation.

“As a brand marketing and customer service leader in the highly competitive automotive sector, Geoff has an in-depth understanding of the complexities, challenges and opportunities that organisations face when looking to both cement market presence and grow market share. His thought-provoking presentation will definitely resonate with our high profile invited audience,” said Nadege Noblet-Segers, exhibition manager, ATM.

“As well as our exciting keynote speaker, the lunch presents a unique, closed-door opportunity for the very top echelon of the commercial travel industry to network with fellow senior industry professionals in an exclusive, relaxed atmosphere,” said Noblet-Segers.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.

Now in its 22nd year, the 2015 edition, which takes place at the Dubai International Convention & Exhibition Centre from May 4 to 7, will welcome over 400 main stand holders and 2,700 exhibitors. – TradeArabia News Service