Nikki Beach Hotels & Resorts, a luxury lifestyle hotel management company, plans to open a new property in Dubai, UAE, in partnership with Meraas Holding, Dubai's leading development company.

This will be the brand's first property to open in the Middle East.

Located on the Pearl Jumeirah, the 52,000-sq m resort features a white sandy beachfront of 400 m and encompasses a total of 132 units including 117 rooms and suites, 14 Ultra Beach Villas (one- and two-bedrooms) and one 1,350 sq m three-bedroom Ultimate Beach Villa.

The villas will feature private gardens and pools while all hotel rooms and suites will offer stunning views of the Persian Gulf and Dubai cityscape. The resort will also include 61 exclusive branded residences with a mix of one-, two-, three- and four-bedroom residences and townhouses and a breath-taking 850 sq m penthouse.

Guests will be able to indulge in spa treatments and relaxation services at the Nikki Spa by ESPA and work out at Tone, a state-of-the-art gym with classes, personal training services, a tennis court and a diversity of water sport activities.

Located within the heart of the property will be Cafe Nikki, featuring an open-kitchen and contemporary international style cuisine made with fresh and organic ingredients. The Nikki Beach Restaurant and Beach Club will be modelled after the same stylish, contemporary look and feel as all of the brand's locations around the world with a pool surrounded by plush, all-white sun beds.

Guests will be able to spend their days and evenings indulging in refreshing cocktails, champagne and an extensive menu of delectable dishes featuring signature tastes and spices representative of all the countries Nikki Beach is located across the globe.

Located on the second floor of the main beach club and restaurant building will be an ultra-VIP lounge featuring a caviar and champagne bar. The resort will also boast a California style specialty seafood restaurant located on the beach.

"In line with Dubai's Tourism Vision 2020, Dubai needs to have close to 160,000 hotel rooms to host the targeted numbers of visitors anticipated by the year 2020. With this as a key driver, Meraas is expanding its portfolio in the hospitality industry, developing projects that will not only add to the number of rooms in Dubai but also bring in a new dimension of luxury and experience to the hospitality industry in the country. We are happy to partner with Nikki Beach and Resorts to introduce a new concept that will enrich the offering in Dubai," said Cherif Hosny, chief hospitality officer, Meraas Holding. – TradeArabia News Service