Amari, part of the Onyx portfolio of hospitality brands, has launched an online booking site in Arabic.

The launch of the booking site comes as Amari’s network of properties and brand awareness as a trusted and preferred hospitality choice among Middle Eastern guests continues to grow and strengthen, a statement said.

Amari has seen a 10 per cent increase in room night bookings in 2013 from Gulf-based travellers for the period up to September compared to the same period last year.

Chetan Patel, vice president, Strategic Marketing and E-Commerce, Onyx Hospitality Group said: “The Middle East remains a region of continued growing importance for Onyx Hospitality Group and our Amari hospitality brand, both in terms of a growing guest and client base, as well as for investment and property development.

“With our initial Middle East Amari property having opened in Doha, Qatar in January 2013, we are now well established and at home in the region. The launch of an Arabic online booking site was the next logical step for further integration, outreach and expansion.”

Amari’s Arabic online booking site can be accessed at ar.amari.com.

Amari’s network of properties currently spans Thailand and Qatar, from scenic seaside locations to vibrant urban settings including Doha, Bangkok, Pattaya, Koh Chang, Samui, Phuket, Krabi, and Hua Hin. Further Amari property openings have also been announced for Bali Indonesia and Ludhiana India. – TradeArabia News Service