Royal Caribbean International, a global cruise brand, is set to celebrate its 45-year history as it welcomes its 50 millionth guest onboard its fleet.

The occasion kicks off a year-long celebration honouring the cruise line’s guests, business partners, employees and crew, said a statement.

“For more than 45 years, Royal Caribbean’s guiding principle has been to deliver the WOW to our guests, providing them with experiences, services and amenities that can only be found on Royal Caribbean,” said Adam Goldstein, president and CEO.

“The men and women on our ships who deliver these WOW moments are what inspire our loyal guests to return to sail with us again and again.”

The onboard events will mark the start of a year-long campaign where consumers are encouraged to share their favorite WOW moments with Royal Caribbean over the years by posting photos, videos and memorable stories on Facebook, Twitter and Instagram with the hashtag #RoyalWOW.

Royal Caribbean’s Gold Anchor Service is one of the factors that has helped the cruise line achieve this significant milestone and why the line was recently ranked among the top cruise lines in a recently released cruise line satisfaction report, said the statement.

Owned by Royal Caribbean Cruises, the cruise line sails 21 of the most innovative cruise ships to the most popular destinations in the Caribbean, Europe, Alaska, South America, the Far East, and Australia and New Zealand, it said. - TradeArabia News Service