Pacific World, a leading event management and PCO organisation, has sealed a strategic partnership deal with top full-service destination management company Travco to launch its operations in the UAE and Oman.

A part of TUI Travel, one of the world’s leading international travel groups, Pacific World said it will be servicing the Meetings, Incentives, Conventions and Exhibitions (Mice) clients in the Gulf region from its new offices in Dubai, Abu Dhabi and Muscat.

In the UAE, the Pacific World team will be led by Jyoti Panchmatia, one of the pioneers of the Mice business in the region, with more than 30 years of industry and destination experience, said a statement from the company.

The team has significant experience handling Mice business from various parts of the world delivering bespoke itineraries and offering unique experiences to participants from a wide array of business segments including pharmaceuticals, automobile, cosmetics and banking, it stated.

The group's past clients include GSK, MSD, NovoNordisk, Mercedes, L’Oreal, Telefinanz.

The strategic partnership with Travco also provides Pacific World Oman with a team experienced in handling Mice programmes in the emerging destination, said the statement.

Some of the unique ideas they have transformed into successful events are organising meetings in ancient forts, team-building in Bedouin style in the desert,and fishermen-themed evenings at secluded beaches.

Groups have recently been managed in Oman on behalf of NovoNordisk, Nestle, Pfizer, Volkswagen and Zeppelin, it added.

Commenting on GCC foray, Harsha Krishnan, the strategic development director at Pacific World said: “The Gulf region has experienced tremendous growth in inbound travel in recent years. As home to three major aviation hubs (Dubai, Abu Dhabi and Doha) connecting Europe and Asia, it was critical for Pacific World to establish a presence in this market."

On her new role, Panchmatia said, "The expansion into these new destinations created huge variety to offer Pacific World clients. Dubai is the regional business hub and has an infrastructure to match, from the most luxurious hotels, to endless incentive options in the desert, the city, or on the ocean."

"Abu Dhabi fuses modernity with a touch of Arabian charm, while Oman retains its mystery and a unique culture that provides the ideal complement to any meeting or conference," she added.-TradeArabia News Service