Gyma Food Industries, a leading player in dried fruits and spices category, has launched ‘Bayara’, the new Arabic trademark for all its products in the region.

Bayara reflects the strong roots the company has planted in the region, the bountiful foods it delivers and the customers it serves, said a senior official.

Bayara brings families and cultures together to celebrate the rewarding experience of wholesome food, flavored with life, remarked Jean Marc Lourau, the chief executive officer of Bayara.

"Today we are rewriting our local chapter and after 20 years of presence in the region, Bayara confirms our affinity to Arabia and its cuisine. The new logo and colors signify our natural products and the personality of a warm-hearted mother; much loved and trusted to take care of the family’s wellbeing," he explained.

The trademark, he said, was a reflection of Bayara’s core values, ‘simply full of life!’”

“With Ramadan fast approaching, we are expecting to enter each home with our new trademark to associate ourselves to the Arabian sharing way of life with our popular almond, cashew, pistachio and dried fruits,” Lourau added.

According to him, Bayara is renowned for its good value, quality, integrity and innovation, has more than 1,200 products in its portfolio.

It is continuously striving for the development of new range of products, such as soft fruits, dates and ethnic spices, based on the local market requirement.

Lourau said for the past 10 years, the company has maintained a 20 per cent year on year growth in the region and this year too it will follow the same trend.

"Bayara trademark will be there on all our packaging starting from July 1 in the UAE and the rest of the GCC it will be done in November," he added.-TradeArabia News Service