IFE Services, a leading provider of in-flight entertainment, has won a contract to provide British Midland International (bmi) aircraft with movies, TV programmes, music and original productions such as onboard safety films.

IFE Services will provide the British based airline with the latest release Hollywood movies, Classic and Arabic movies as well as a broad range of comedy, sports, family, drama and children’s TV programmes.

The global content service provider will also provide bmi with a wide selection of music channels with genres including dance, ambient, rock, urban, classical and relaxation. IFE Services will also work with bmi on original productions such as safety films and branded indents.

The in-flight entertainment content will run on a combination of analogue and digital hardware IFE systems across the airline’s fleet of A319s, A320s, A321s and A330s. IFE Services will manage all of bmi’s digital encoding and AVOD management requirements.

“bmi is a such a strong brand in the industry, synonymous with customer service and innovation,” said Andy McEwan, IFE Services’ managing director.

“Adding such a prestigious airline to our client base is fantastic for our business and we look forward to significantly enhancing their passenger’s in-flight experience for many years to come,” he added. – TradeArabia News Service