Indian film superstar, Akshay Kumar, has been signed up as Canadian Tourism Commission’s (CTC) ambassador for India for the second year.

Under the deal, Akshay will leverage his celebrity status in India to promote Canada as a premier four-season destination in his continued role, said Stewart G. Beck, High Commissioner of Canada to India.

As part of the role, the 'action star' will make several promotional appearances in both India and Canada as well as ‘familiarisation’ trips across Canada to be reported and extensively documented by the media.

Speaking at a media conference in Delhi, Akshay said he was “honoured and privileged” to represent the CTC as their Ambassador for India for a second year.

Calling Canada as his second home, Akshay said he was truly proud to encourage and promote Canadian tourism in India.

As Canada's tourism marketing organisation, CTC's entry into Indian market (in 2009) is aligned with its corporate strategy to inspire high-yield customers to visit Canada and focus on high growth emerging markets, said Beck.-TradeArabia News Service