Reem Mall, Abu Dhabi’s new up and coming retail, entertainment, dining and leisure destination, said that it is set to become home of the largest Sharaf DG store in the UAE capital.

Sharaf DG, UAE’s leading electronics destination, will be the flagship store for the city and form a core element of the mall’s electronics’ retail offering.

It is one of the latest major retailers to sign up for the $1.2-billion project, joining the likes of Carrefour, Majid Al Futtaim, Landmark Group, Dubai Holding Group and Azadea Group to mention only a few.

Reem Mall’s anchor electronics store will cover a space of 36,018 sq ft and will be the brand’s only outlet on and around the Reem and Al Maryah Islands. The store will offer the full range of the retailer’s electronics, gadgets, mobile phones, laptops and household appliances.

“Sharaf DG is a highly respected regional brand and will play an integral role in forming Reem Mall’s unique retail offering,” said Shane Eldstrom, CEO of Al Farwaniya Property Developments, the developer of Reem Mall.

“Reem Mall will provide shoppers and visitors with a world-class retail, leisure and entertainment experience, and we are very pleased to announce Sharaf DG as a key part of our retail strategy.  Today’s announcement marks an important milestone for the project, as we continue making steady progress on construction and signing new tenant partnerships. We look forward to making further announcements in the coming months.”

Nilesh Khalkho, CEO of Sharaf DG, said: “Sharaf DG is an inviting and engaging space that brings people and technology together. We offer the widest product selection and inventory that showcases innovation and inspires our creativity.

“Today’s announcement marks a significant step for us, as we continue to grow our presence across the UAE. As a fast developing destination, Abu Dhabi presents a very attractive investment opportunity for us, and our flagship Reem Mall store will further cement our presence in the region.”

Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC).

Set to open in late 2020, Reem Mall embraces the heritage of the UAE and the localized uniqueness of Abu Dhabi, whilst providing a world class experience and a personalized customer journey, supported by the latest assisted technology. The 2.9 million sq ft destination will bring a wide range of family-focused retail, leisure and entertainment offerings to Abu Dhabi, with 450 customer-centric stores including over 100 food and beverage outlets and a diverse portfolio of edutainment and entertainment anchors.

Reem Mall will also house the region’s largest indoor snow-play park, a 125,000 sq ft indoor amusement space, offering unique entertainment for the entire family including sledging, zorbing and luge. – TradeArabia News Service