Souq.com, a top online retailer in the region and Amazon have launched the all-new reimagined Kindle Paperwhite in the UAE, featuring a thinner and lighter design, a sleek flush-front display, and waterproofing.

The all-new Kindle Paperwhite will be available in the coming weeks on Souq.com starting Dh529 ($144).

Readers will find English and Arabic content such as the popular Arabic language titles Awlad Haratina, Mawsim Sayd Al Ghozlane and English language titles such as The Art of Always Being Right. The all-new also Kindle Paperwhite comes with twice the storage to hold even more books. Plus, it includes features customers love about Kindle like a glare-free display and a battery life measured in weeks.

“At Souq.com we always listen to our customers in the region and work to bring them the latest and most advanced devices tailored specifically to their needs,” said Souq.com CEO and co-founder Ronaldo Mouchawar.

“We are proud to launch the all-new Kindle Paperwhite so that our customers will be able to access the wide selection of books available on the Amazon.com Kindle Store, including over one million titles, and more than 12,000 Arabic language Kindle books.”

Sleek, modern design    

The all-new Kindle Paperwhite features a sleek, flush-front design and a back made of soft, grippable material so it rests easily in your hand. It is the thinnest and lightest Kindle Paperwhite yet, measuring 8.18mm thick and weighing 182g—less than half the weight of many paperback books—so extended reading sessions are even more comfortable.

The six-inch, high resolution 300 ppi display features crisp, printed-quality text that reads like real paper. It also includes five LEDs and an adjustable front light for a uniform, glare-free display in any setting—even direct sunlight.

The first waterproof Kindle Paperwhite

The most popular Kindle is now waterproof, so you can read in even more places. The all-new Kindle Paperwhite is designed to withstand accidental drops in the bathtub, hot tub, pool, and ocean. It’s IPX8 rated to protect against immersion in up to two meters of fresh water for up to 60 minutes.

2x the storage

The all-new Kindle Paperwhite comes with twice the storage, so you can keep more content on your device. Available in 8 GB, which is twice the storage of the previous generation and can hold thousands of titles, and 32 GB for storing even more content.

Even more personalization

Kindle includes a variety of ways to tailor your experience, so you can read your book your way. Today, we’re introducing even more personalization features, including:

•    An updated home—The new home experience makes it easier to find your next read based on your reading history.
•    Easily personalize your reading—Now save multiple reading settings, selecting the font, boldness level, and orientation settings you prefer all from the main menu and quickly switch between those settings.

The updated home experience, as well as the ability to quickly save and access reading settings, will be delivered as a free, over-the-air update to the all-new Kindle Paperwhite, Kindle Paperwhite Gen 6 (released in 2013) and newer devices in the coming weeks. – TradeArabia News Service