Reed Midem, a top B2B events enabler, has appointed Luca Cappuccitti, head of Global Business Development at Design International to the Mapic Steering committee in an advisory role for building the show strategy.

The Mapic Steering committee is a group of influencers in retail and retail real estate industry and, with their involvement, Mapic remains ahead of the market trends, making it the must-attend deal-making event on an international scale with participants from over 80 countries, a statement said.

Cappuccitti has been immersed in the retail industry for many years and, as a member of Design International, is part of a firm that has been at the forefront of shaping retail architecture trends for over 50 years.

Nathalie Depetro, Mapic director, said: “Luca’s engagement as advisor is a natural evolution as he has been a Mapic ambassador for years, so it was a logical next step for him to join the board. Luca has always been there to facilitate the networking on C-level thanks to his rich knowledge of the retail business and his outstanding personality.”

Cappuccitti said: “Mapic has always been our key annual global event to meet with developers and stakeholders and showcase innovative solutions in the retail sector. The show enables us to form strong relationships with associations and organisations from the real estate community so I am delighted to be part of the committee that helps bring this opportunity to our industry participants.

“This year, the theme of Mapic 2018 will be Physical in the Age of Digital and will feature over 100 speakers addressing the emergence of new physical demands with innovation as a key driver to embrace retail transformation and enhancing the customer experience.”

Mapic has been at the leading edge of the retail revolution since 1995, constantly adding new location-based elements while remaining true to its core mission to bring retailers, investors, developers and specialists together to understand and drive forward lifestyle destinations.

As the leading international retail real estate event, the show attracts over 2,100 retailers, 2,500 property developers, 1,000 investors and 10,000 participants from 80 Countries. The annual event in Cannes, running from November 14 to 16, has become a pivotal meeting point for major players in the retail sector. – TradeArabia News Service