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Salesforce expands Dubai presence with new officeSalesforce, the global leader in AI customer relationship management (CRM), has officially inaugurated its new office in the UAE in Dubai Internet City. The company’s expansion in Dubai is part of its commitment to support AI innovation, customer success and growth in the UAE. More… |
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'Climate change and inflation' drive Middle East consumer choicesMiddle East consumers continue to embrace new technologies and demand more from the brands they support amidst global challenges, according to PwC’s Voice of the Consumer 2024 report. Mirroring global findings, inflation stands as the primary conce More… |
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GCC retail sales to 'jump at a CAGR of 4.6% to $386.9bn' in 2028GCC retail industry is projected to boom at a compound annual growth rate (CAGR) of 4.6% to $396.9 billion in 2028 from $309.6 billion in 2023, according to the GCC Retail Industry report by Alpen Capital. The figures were revealed at the 13th edition of More… |
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Retail brands mull personalised approach to woo boomers, zoomersDifferent generations want to communicate with businesses and brands ahead of Black Friday. However, creating an appropriate omnichannel strategy to communicate with them can be challenging. Get it wrong and brands may lose sales or even loyal customers, says an expert. More… |
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Al Islami Foods repositions brand to reflect universal valuesAl Islami Foods, a leading provider of halal poultry, meat and snacking products, has unveiled its new brand positioning, which embodies the spirit of Emirati culture. The launch event held at the Grand Hyatt Dubai was attended by key partners and distin More… |
