Emaar Malls, the UAE’s leading owner and operator of shopping malls, has partnered with Emirates Skywards, the loyalty programme of Emirates Airline, to deliver the ultimate rewards scheme for shoppers.

With the launch of the Emaar Malls Rewards Programme, anyone that purchases goods, food or leisure experiences at The Dubai Mall can now earn Skywards Miles.

The Emaar Malls Rewards Programme, currently valid at The Dubai Mall, rewards any spend of Dh100 ($27.2) or more with Skywards Miles at a rate of 1 Mile per $1 (approx. Dh3.67) for Silver, Gold and Platinum members, and 1 Mile per $2 (approx. Dh7.34) for Blue members. This includes spending at all retail stores, dining outlets and leisure activities such as Dubai Aquarium & Underwater Zoo, VR Park, Dubai Ice Rink and Reel Cinemas.

Nasser Rafi, CEO of Emaar Malls, said: “The Emaar Malls Rewards Programme sees two of Dubai’s most renowned brands, Emaar Malls and Emirates Skywards team up to offer residents and visitors to the city with a first-of-its-kind rewards programme. As the world’s largest shopping and entertainment destination with over 80 million visitors annually, The Dubai Mall offers an unmatched offer of shopping, dining and leisure. With the launch of this programme, we’ve elevated the guest experience even further by offering the ultimate reward of travel exclusively to our shoppers.”

“We are pleased to be partnering with Emaar Malls to offer our members more opportunities to earn Miles. The Dubai Mall is a great shopping and leisure destination for our members based in the UAE as well as those visiting Dubai. Emirates Skywards members can redeem their Miles on Emirates flights, and a wide range of offers including hotel stays and tickets to international sporting events,” said Dr Nejib Ben Khedher, senior vice president, Emirates Skywards.

The Emaar Malls Rewards Programme will operate via The Dubai Mall mobile app. To begin earning Skywards Miles, shoppers need to register for the programme directly on the app, link their Skywards account and scan in a valid store receipt from an outlet in The Dubai Mall through the app’s scanning feature. Each receipt must be for purchases totalling Dh100 or more and dated within 14 days of the original transaction. For purchases under $1,000 (approx. Dh3,673.6), Skywards Miles will be credited to the member’s account within 24 hours. For greater purchases, the validation process may take longer. 

Emirates Skywards Platinum and Gold members can spend and earn unlimited Miles per month, while Silver and Blue members can spend and earn up to 10,000 and 5,000 Miles each month respectively.
 
Emirates Skywards Platinum members will also have access to reserved parking at P2 at Fashion Avenue Parking, and complimentary access to The Lounge, Fashion Avenue.

The Dubai Mall, the world’s largest shopping and entertainment destination, is part of Downtown Dubai, Emaar Properties’ flagship mega-development. - TradeArabia News Service