Euro Motors, the exclusive distributor for Jaguar Land Rover in Bahrain, has launched an exclusive new feature in their websites which allow customers to purchase any Jaguar or Land Rover online.

The Euro Motors websites, www.jaguar-bahrain.com and www.landroverbahrain.com, which were launched late last year now allow customers to purchase any Jaguar or Land Rover with a click of a button, said a statement.

With customer satisfaction being the top priority, Euro Motors Jaguar Land Rover allows customers to make their purchases with a down payment of BD1,000 ($2,652.8). Using the exclusive feature customers will be able to purchase brand new vehicles as well as Approved pre-owned vehicles, it said.

Stephen Lay, general manager of Euro Motors Jaguar Land Rover, said: “As part of our efforts to provide unrivalled customer experiences, we are delighted to introduce an innovative feature such as this that enhances our capacity to meet the demand of our luxurious vehicles by making them more accessible to everyone.”

“By providing absolute transparency in pricing, the revamped website greatly redefines the steps involved in the purchase of our vehicles in order to make the process much easier. Our capacity to provide such customized offerings reiterates our status as the most customer-oriented dealership in the kingdom, both in terms of accessibility on our digital domain and our physical presence,” he added.

The websites include a fully-revamped customer friendly user interface with highly interactive content that allows users to experience dynamic and personalised specs and pricing.

Jaguar Land Rover is the first manufacturer to introduce a detailed pricing configurator across nine countries in the region with local currencies on their websites. And the revamped websites integrate this highly beneficial facility and allows customers to purchase vehicles online through Euro Motors Jaguar Land Rover, while being able to view the latest financial offers available in Bahrain.

The websites are also integrated with programmatic dynamic campaigns, which means that based on customers’ behaviour on the websites, Euro Motors Jaguar Land Rover can now deliver customised content to them at all the possible "touch points" they have been recognised to have with the brands, it stated. – TradeArabia News Service