Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in the Middle East, has opened its King Koil’s flagship store at the Ibn Battuta Mall, in Dubai, UAE.

Strategically located in Andalusia Court (near the hypermarket entrance), the 2243-sq-ft showroom will offer customers a unique and comfortable shopping experience with its modern concept and style, making the whole process of buying a mattress fun, interesting and less tedious, said a statement.

The new showroom is the 11th store for the brand across the UAE and there are plans to open an additional four more showrooms in the first quarter of 2018 that will have the same interiors, it said.

During the opening ceremony, Sundar Rajan, CEO, Dubai Furniture Manufacturing Company, said: “We are very much looking forward to welcoming the residents of the UAE in our showroom.”

“This flagship store with totally new concept and design will act as a window for anyone to experience and choose from our exquisite designs to exclusive beds and bedding accessories which provides a comfortable and tranquil sleeping experience helping you maximise your performance for your daily activities,” he said.

“The new location will give all our customers access to a range of mattresses that use the latest and smart technology. King Koil products use high quality raw materials and the mattresses are manufactured using hi-tech machines from Europe and the US. Since inception in the Middle East, the company has launched several revolutionary technologies and concepts to lead the mattress industry,” he added.

Customers will see a display of mattresses, head board and bed set designs including a wide variety of specialty bedding accessories ranging from pillows, duvets, mattress protectors, encasements, bed linens and toppers for the discerning customers, said a statement.

To celebrate the showroom opening that coincides with the 23rd edition of the Dubai Shopping Festival, the company is offering shoppers 50 per cent buy back on purchase of any King Koil bed, it said.

There are discounts offered on the Star Collection Mattress of up to 20 per cent plus a free head board will be supplied and 40 per cent discount is offered on bedding accessories, it added.

The premium products displayed at the showroom includes the Silk Collection Mattresses, Star Collection mattresses and Adjustable Electra bed products equipped with Ortho protect pocketed spring mattress, with a strikingly modern design and advanced technology with functionalities that have been honed to perfection.

The high quality King Koil mattresses come with a 10 year guarantee, it stated. – TradeArabia News Service