TP-Link, a leading wireless-router brand for seven consecutive years, has announced the launch of C7 smartphone under its fledgling mobile phone brand Neffos.

The C7 offers an ergonomic metallic form and a bright, crisp 8-megapixel camera for selfies and video conferencing on the phone's generous HD display.

The C7’s 10-level Real-Time Beautify mode allows for a live preview of many beautification choices. Taking self-portraits in low light is not a problem either, thanks to the screen-flash feature, a statement said.

The front camera features a wide 86-degree angle. Selfies can be fixed and enhanced further with the help of leading imaging company ArcSoft’s software.

The C7 offers an advanced 13-megapixel back-facing camera with phase-detection auto-focus as well.

To improve everyday usability, the device sports an immersive 5.5-inch IPS-LCD screen for watching TV shows and movies, playing games, and browsing social media.

The Neffos C7 features a fingerprint reader intelligently placed on the upper portion of the back panel for convenient access. It offers added security that's ideal for those who want to keep their information safe from prying eyes. This sensor unlocks the mobile phone with its screen on in as fast as 0.2 seconds.

A capable octa-core processor sits under the hood to let you crank through web browsing, games, email, and most other smartphone tasks. It is clocked at up to 1.5GHz and provides a snappy touchscreen experience.

The 2G RAM Neffos C7 supports microSD cards, so you can expand the storage capacity by as much as 128GB.

"At Neffos, we continue to strive for meaningful innovation that meets the market's needs. We recognize that consumers desire better-quality pictures from their mobile device regardless of lighting, but don't want to spend a lot to get it, hence this capable camera phone that won't break the bank,” said Jason Xu, chief executive officer at Neffos.

“With the Neffos C7, we believe we've struck the right balance between performance and cost. Indeed, it is a perfect combination of a high-quality, high-performance product at an affordable price —a goal that sprung from our mother company TP-Link’s culture of exceptional quality, cost control, and operational management,” he added.

The Neffos C7 will be offered in select markets in 2018. There will be two colour options — Cloudy Gray and Sunrise Gold. – TradeArabia News Service