Adidas officials at the store relaunch in Amman.
Adidas' new-look store opens in Jordan
AMMAN, December 30, 2017
Leading sports brand adidas has unveiled its recreated design for Wasfi Al Tal (Gardens) Street branch in Amman, Jordan in line with its mission to be an ambassador of modern sportswear shopping experience.
A first-of-its-kind design concept in Jordan, the store features the latest range of sports clothing and footwear with a modern youth-inspired style, reflecting adidas’ long history of original design and contemporary style.
The reopening ceremony was attended by the company's general manager for the Eastern Arab region as well as the management and top officials besides the sports professionals and fitness freaks.
Commenting on the revamp, Zeina Abou Laban, the general manager of adidas group- Levant said: "The opening of the adidas new concept store is a response to the ever increasing demand of young generations for practical necessities in this fast-paced world, which pushes us further to innovate comfortable and modern products that suit their needs."
"Shoppers can enjoy at the branch the chance of trying the adidas jogging shoes featuring the revolutionary Boost technology, as well as the Adidas Telstar 18, the official match ball for the Fifa World Cup 2018 in Russia," he noted.
According to him, the new store’s wide space allows sports fans and enthusiasts to enjoy adidas’ newest sports apparel, including sport shoes, clothes, and accessories for men, women, and children, as well as the jackets and sportswear of the world’s most important football club players such as Real Madrid and Juventus.
"The reopening comes to reiterate adidas’ dedication to provide the best shopping experience for its customers, whether through the quality of its products or the modern and comfortable design of its store spaces, delivering on its promise to be at the forefront of innovation in sportswear and exceed the expectations of its clientele," he added.-TradeArabia New Service
