Sennheiser, one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems, has appointed Fadi Costantine as its new technical sales manager in the Middle East region.

In this role, Costantine will primarily focus on supporting customers and growing Sennheiser’s footprint in the Business Communication, System Integration and Audio Recording segments, said a statement from the company.

As a part of the technical sales and application engineering department, he will help deliver technical support for the system solutions channel across all of Sennheiser’s target verticals.

Costantine's skills and experience working with system integrators will be integral in getting the firm's business communication products into some of the exciting projects taking place in the region in the coming months and years, said the audio specialist in its statement.

Prior to this, he held the position of audio division manager at Venuetech, Sennheiser’s long standing distributor in the region. As a result, he already has a wealth of experience and knowledge on the technical and commercial aspects of Sennheiser’s range of audio solutions.

During the tenure with Venuetech, he led project design and client support efforts on high-profile projects such as the Sheikh Zayed Grand Mosque in Abu Dhabi, King Saud Stadium in Riyadh, Basra Stadium in Iraq, and the Lusail and Khalifa Stadia in Qatar.

In his new role, Costantine will be working closely with Ryan Burr, the head of technical sales and application engineering at Sennheiser Middle East.

"A certain amount of confidence has returned to the market in 2017 and we’ve been running at above 20 per cent versus the previous year. This is clearly the time for us to reinvest in our regional presence to capitalize on new opportunities," remarked Burr.

"Costantine is the ideal candidate to help us drive further growth as he brings with him wide-ranging knowledge of our customer base and pertinent skills that will be invaluable to our team and our customers," he added.

He is a diploma holder in audio-visual and sound engineering from the Academie Des Sciences Cinématographiques Et Théâtrales in Lebanon, and has achieved several certifications from vendors including Electro Voice, Dynacord, Extron, AMX, Datasat, Biamp, and Audinate.

On his new position, Costantine said: "Joining Sennheiser presents me with the opportunity to drive innovation and the uptake of best practices in the Middle East industry."

"Over the duration of my career in the UAE and Lebanon, I have established professional relationships with key industry figures which I will now leverage to help Sennheiser penetrate into new customer accounts," he added.-TradeArabia News Service