Audemars Piguet, a Swiss manufacturer of mechanical watches, has officially inaugurated its newly re-designed boutique in Bahrain together with partners Asia Jewellers.

Located in Moda Mall’s Jewellery Court, the boutique was  opened in  the  presence  of  Jasmine  Audemars, chairwoman of  the  Board, Olivier  Audemars,  vice chairman of the Board, and Nicolas Garzouzi, CEO Middle East, Audemars Piguet .

The boutique is perfectly reflective of the brand’s DNA and values, linking its 142-year heritage to the history of Vallée de Joux, while illustrating its mastery in fine watchmaking, a statement said.

Re-designed to align with the new global aesthetic, the elegant concept captures Audemars Piguet’s core values: origins, artistry and extraordinary relationships, it added, noting that the blend of wood, metal and idyllic landscapes of Le Brassus, immerse clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet.

“We are pleased to invite our customers to discover the Audemars Piguet tradition, craftsmanship and watchmaking savoir-faire in our newly designed boutique. The concept makes for a welcoming and warm environment and stands to further strengthen our visibility in Bahrain, and within the wider region,” said Garzouzi.

Emblematic  timepieces  as  well  as  pieces  from  the  new  collection  will  be  showcased in the  boutique  for watch enthusiasts and collectors, according to the statement. – TradeArabia News Service