Emaar Properties chairman Mohamed Alabbar has officially launched a new e-commerce platform, Noon.com, in the UAE, said a report.

Customers can now visit the site and browse through a range of products, said a report in The National.

The Noon Mobile App is availble via Google Play Store and a mobile app for Apple will be released in the coming days.

Noon is also set to go live in Saudi Arabia “in the coming weeks”, the report said citing a company statement.

Noon is a joint venture project between Saudi Arabia's Public Investment Fund and a number of prominent Gulf investors.

Through partnerships with local retailers, Noon aims to provide the region’s customers with an assortment of products including electronics, fashion, beauty, baby, home & kitchen and grocery.