Panasonic Marketing Middle East & Africa (PMMAF), the regional headquarters for Panasonic, has announced robust plans for fiscal 2017 under the leadership of the new managing director Hiroki Soejima.

The new plans were announced at the company’s annual convention in Dubai today (September 13). Over 80 business associates from 12 countries attended the convention where the brand outlined increased focus on spreading market penetration through strategic alliance with key retailers, product enhancement by introducing ‘local-fit’ product line ups and reinvigoration of brand through its upcoming marketing campaign.

An exciting marketing campaign themed as ‘Makers of Quality. Mastered in Japan.’ was introduced at the event.

Speaking at the event, Soejima, said: “Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business’ alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region.”

He added: “Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers. To invigorate our brand, we will launch our strong 360° - marketing campaign highlighting ‘Japan Quality’ reinforcing us as a premium Japanese brand.”
As a part of his keynote address at the event, Soejima highlighted Middle East as the key growth market for Panasonic and the company aims to attain a double digit growth in fiscal 2017.

Panasonic’s Small Appliances and Major Appliances registered double-digit growth whilst, conventional telephone and office automation products maintained market leadership. In B2B segment, Professional AV, Broadcast and Security cameras were the key category drivers.

In line with the strategy, Panasonic showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems Solutions and Communications and the Eco Solutions categories.

Products included the 65” OLED TV, Urban Audio Music System, Lumix GH5, meat grinder, juicer blender, Nanoe Hair Dryer NA65, I-Shaper beard styler, premium flat glass refrigerator, Jetstream air conditioner, newest models of top load washing machines and various business solutions for communication, security and office automation categories.

Panasonic, at the cusp of completing 100 years in 2018, will continue to strengthen its competitive- edge by offering high quality premium products and solutions to realise ‘A Better Life, A Better World’ for the customers. –TradeArabia News Service