SALE International, a leading distributor in the mobile space in Oman, has launched the latest Neffos series smartphones in the Sultanate.

SALE has recently been appointed the distributor for the Neffos smartphone portfolio in Oman by TP-Link Technologies, a global provider of SOHO, SMB networking products, wireless LAN solutions and mobile devices.

Lucas Jiang, general manager, TP-Link Middle East and Africa (MEA), said: “SALE is one of the largest telecoms focused distributors in Oman and the wider Middle East. By appointing SALE International to distribute the Neffos range of smartphones and accessories, we are demonstrating the commitment that TP-Link is serious about growing its mobile devices business in the region.”

Jiang said TP-Link selected SALE International because it is a reputable distributor with solid presence in the telecoms distribution space in Oman and the region.

Naser Khalid, country general manager, SALE International Oman said on the sidelines of the launch, that the company has diversified its business into mobile phone distribution.

“TP-Link is a well know brand in the computer industry and with Neffos as the company’s mobile brand, we have their commitment to innovate and continue providing an aggressive line up of mobile handsets,” he said.

“The plans presented and the interest shown by TP-Link in building Neffos was impressive and is what led us to sign as their distribution partner. Furthermore, Neffos smartphones are the perfect combination of smart technology and stylish design, and can bring unparalleled value to customers by prioritizing features that help them stay closer to everything and everyone around them.”

“SALE International’s strength is distribution and we currently have business relations with more than 2,000 mobile phone independent retailers in the Sultanate,” Khalid added. “The response for the Neffos range from visitors at Comex 2017, as well as our channel partners has been positive and we are looking forward to maximizing their positive feedback.”- TradeArabia News Service