HTC, a pioneer in innovative smart technologies, has announced the availability of its flagship HTC U11smartphone in the UAE, following its global unveiling last month.

The much-awaited smartphone is now available at Dh2,599 ($707) at leading retailers in UAE and across the Middle East.

The device combines Edge Sense technology, the highest-ever ranked smartphone camera, intelligent personal audio with noise cancellation ability, superior performance powered by the Qualcomm Snapdragon 835 Mobile Platform, 6GB RAM/128GB storage, an IP67 dust and water resistant rating, and multiple AI assistants for a smarter smartphone experience.

 The HTC U11 is available in Amazing Silver, Sapphire Blue, Brilliant Black, Ice White, and Solar Red.

Nikitas Glykas, president, HTC Middle East and Africa, said, “For HTC, it’s all about innovation with purpose, and the beautiful HTC U11 ushers in a new era that defines a more natural way to interact with your smartphone. The powerful device packs in market-leading specifications including vibrant audio, an award-winning camera and smart digital AI companions. We have already seen keen interest from our UAE fans and customers in the pre-booking phase, and we look forward to bringing this new smartphone experience to even more consumers across the UAE.”

The device introduces HTC Edge Sense which dramatically expands the functionality of your phone where the phone can now launch the camera and other preferred applications with just a squeeze of your hand.

It also allows for increased mobility with Voice to Text where you can send texts on the go with a light squeeze gesture and activates advanced touch options with customizable actions such as a “short squeeze” as well as a “squeeze and hold” for additional functionality.

In addition, the HTC U11 camera has achieved the highest ever rating for a smartphone camera of 90 for both photo and video by independent metric DxOMark. The new camera features more dynamic exposure range with HDR Boost, new white balance enhancement, a major reduction in noise, and excellent detail preservation.

The new front camera combines high-resolution 16MP detail and UltraPixel light sensitivity for brilliant selfies day or night and utilizes the same powerful HDR Boost and noise reduction as the main camera.

The flagship smartphone also introduces the latest version of HTC USonic, which now combines active noise cancellation. When it comes to intelligence, the HTC Sense Companion learns from you to offer you more convenience every day. The AI assistant optimizes battery use and informs you of weather conditions, your fitness progress relative to your goals, recommendations of great nearby restaurants at mealtime, and much more.

The HTC U11 is further designed to impress with a liquid glass surface that layers highly-refractive precious minerals across the phone’s back cover using Optical Spectrum Hybrid Deposition. The water-resistant device sports a seamless, curved look with a 5.5-inch Quad HD 3D glass screen designed for vivid, crisp images and text in any light. – TradeArabia News Service