Panasonic Marketing Middle East & Africa (PMMAF) alongside Al-Futtaim Panatech recently organised an event for Al Futtaim Group companies to showcase the latest range of products specially targeting the B2B and B2G sector in the UAE.

Al Futtaim, one of the largest conglomerates in the UAE, with varied interest in automobile, retail, financial services and real estate was engaged in a two-day customized seminar themed ‘New Era of Connectivity’ organised by Panasonic at the InterContinental Hotel, Dubai Festival City.


The Al-Futtaim group, a provider of products, services and solutions to various verticals as well as being a huge consumer themselves with footprints around Middle East especially UAE, this seminar was an eye-opener to the myriads of technological offerings for the B2B sector from Panasonic, a statement said.

The event focused on Panasonic’s innovative display solutions, which were used recently at global premium events like Olympics and at Dubai Festival City’s light show attraction “IMAGINE”. The event covered interesting demonstrations of Link Ray, HD Beacon, Digital Signage Solutions, and focused on their connectivity feature.

These advantages make them ideal for application in retail, hospitality and entertainment. The attendees also showed particular interest in Panasonic’s innovative Transparent Screen, which was displayed at the seminar.

Panasonic’s cutting-edge business and communication solutions were also demonstrated by PMMAF team. Some of these solutions were Rugged Toughbook series, HD Visual Communications and Interactive Kiosk. In addition to these, Panasonic’s wide range of office and building security solutions like 4K Security Cameras, Multiple Video Streaming System and Video Intercom were also presented.

Sean Conor, managing director, Al Futtaim Electronics, Panasonic’s UAE distributor, said: “The event was a great opportunity for Al Futtaim Group Companies to understand Panasonic’s latest innovative B2B solutions available in the region. The cutting-edge technology can transform businesses in retail, entertainment, real estate and hospitality. Redefining the customer experience across any of those environments with the use of innovative technology.”

Yasuo Yamasaki – director, System Solutions and Communications Division, PMMAF said: “As a brand that always thinks ahead of its customers, we believe in educating our patrons first about the advancements and trends in technologies that can progress their businesses. By bringing such radical product innovations to the region, we aim to build on the robust reputation that Panasonic has earned over decades of years of business.”

“The theme of this seminar, ‘New Era of Connectivity’ was chosen to highlight how Panasonic’s B2B& B2G solutions can be integrated with IoT and smart environments to support UAE’s move towards a smart ecosystem. Everything around us today is connected, and connectivity means convenience. We are offering products, which are ready for a connected environment, and stand by our mission of creating a better life for our customers,” he added.

The joint seminar had over 60 members attending the event. – TradeArabia News Service