Kalyan Jewellers, one of the region’s leading jewellery brands, is bringing 100 couples together at a grand event featuring brand ambassador and style diva Sonam Kapoor as part of its Valentine's Day celebrations.

The couples are the lucky winners of a contest organised by Kalyan to celebrate the spirit of Valentine’s Day.

Kalyan Jewellers had launched a special collection to ring in the season of love with a stunning collection of heart-shaped pendants, earrings and chains across UAE, India, Kuwait and Qatar.

This was complemented with a unique global offer in these countries wherein lucky customers could get an opportunity to meet and greet Sonam Kapoor in Dubai on purchasing from the Valentine’s collection, said the statement from Kalyan.  

Speaking at a press meet held in the city, Kapoor said: "I am delighted to be a part of this wonderful initiative because I will have the opportunity to interact with 200 people from different parts of the world who are being brought together by Kalyan Jewellers."

Headquartered in Thrissur in the south Indian state of Kerala, Kalyan Jewellers is presently one of the largest jewellery manufacturers and distributors in India.

"As brand ambassadors we rarely get an opportunity to interact with the patrons of the brand and that is why this evening is special. Events like these create lasting memories and experiences for all those who have been a part of it," she stated.

TS Kalyanaraman, the chairman and managing director, Kalyan Jewellers, said: "The thought behind bringing Sonam Kapoor to Dubai is to make our loyal patrons experience the exclusivity and authenticity of brand Kalyan by engaging with our brand ambassador in real life and not just through a TV or a print advertising campaign."

"The proliferation of digital has brought brands and celebrities closer to customers’ lives. We are taking it one step further by bringing the celebrity and consumer to celebrate together, and elevate the Kalyan brand experience," he added.-TradeArabia News Service