Panasonic, a leading provider of integrated security and video surveillance solutions, is set to introduce its next generation i-Pro Extreme technology platform at Intersec 2017, which opens on Sunday in Dubai, UAE.

The event will run at the Dubai International Convention and Exhibition Centre (Dicec) till January 24.

Panasonic Marketing Middle East and Africa (PMMAF) has launched the i-Pro Extreme in response to the fast growing demand for integrated video surveillance in the region, which has seen a tremendous growth for video security equipment in recent years.

Industry studies indicate that the regional commercial sercurity market is expected to be worth $10.2 billion by 2020, growing annually by 24 per cent from its $3.8 billion value in 2015.

The i-Pro Extreme platform is available on Panasonic’s new line-up of cameras, recorders and video management software (VMS) - providing a native end-to-end H.265 compression while also delivering demonstrable enhancements in image quality, system reliability, IP security and embedded intelligence.

Yasuo Yamasaki, the director for System Solutions and Communications Division, at PMMAF, said Panasonic's wide network camera line up and surveillance video management softwares are among the best in the world, and offer outstanding visibility and reliability features.

"With i-Pro Extreme, we aim to exceed customer expectations by providing a cutting edge technology that maximises the effectiveness and efficiency of their video surveillance while offering value on investment. The latest system is perfect for use in harsh climate and is immune to any cyber threats with its Secure Communication Technology," he added.-TradeArabia News Service