Dubai-based Al Tayer Group, a diversified regional business, will open its flagship store The Fragrance Kitchen at Doha Festival City in Qatar.

The Kuwait-based fragrance house will debut its first store in the country after it launched the brand at Qatar Duty Free, Hamad International Airport (DoH) earlier this year.

Founded in 2005 by Sheikh Majed Al-Sabah, a member of the Kuwaiti Royal family, TFK is one of the most highly anticipated stores opening at the QR6.5 billion ($1.78 billion) mixed-use Doha Festival City.

Sheikh Majed said, "We have waited a long time to open our first store outside of Kuwait and Doha Festival City is the perfect location for this, with its carefully selected mix of retailers and international brands. We are excited to present our delectable fragrance recipes derived from rare ingredients, indigenous to the Gulf, and to showcase a fragrance experience never seen before in Qatar.”

Trevor Hill, general manager, Doha Festival City Mall added: “Within the retail offering of the mall we have a very carefully selected range of iconic international and local brands, and believe TFK, one of the region’s most innovative and distinctly Middle Eastern labels, will prove to be one of the most popular destinations for our shoppers.”

Inspired by his ‘East meets West’ philosophy, Sheikh Majed has conceived TFK’s scent collections by uniting traditional aspects of Middle Eastern perfumery with the unrivalled expertise of a laboratory in Grasse, France the world’s perfume capital, where his three unisex perfume collections are analysed, executed and bottled.

Preston Antonini, senior vice-president of Beauty at Al Tayer Group, the largest luxury retailer in the Middle East with more than 200 stores, said: “We are delighted to bring Sheikh Majed’s personal touch to a full store environment. As the definitive leisure and retail experience in the country, Doha Festival City was our first choice to host the store. After launching TFK all over the globe, Qatar is turning out to be one of the most productive markets for the brand.”

Doha Festival City is home to a comprehensive mix of leisure, retail and hospitality options to explore and enjoy. The Mall is bringing a number of well-loved international brands to Qatar for the first time including LEGO Store, Kiehl’s, JCrew, and Muji. These outlets will complement the numerous well-known and loved brands including international department store Harvey Nichols, –that are set to deliver an exceptional level of service for a world-class experience. – TradeArabia News Service