The ongoing Dubai Shopping Festival (DSF) offers gold buyers a chance to win up to 34kg of gold in 34 days, said Tawhid Abdullah, chairman of Dubai Gold & Jewellery Group (DGJG) during the unveiling of the promotion in Dubai, UAE.

The 22nd edition of the Dubai Shopping Festival (DSF) runs from December 26 to January 28 under the slogan ‘Shop.Win. Celebrate’.

Abdullah stated that every day three lucky shoppers will be rewarded at the daily draw that will be held at 8 pm at Deira Gold Souk. The first prize winner will receive 1/2 kg gold, the second and third lucky winners will take home 1/4 kg gold each. In all, there will be 100 lucky winners over the 34 days of DSF celebrations receiving gold prizes worth around Dh5 million ($1.36 million).

Customers who purchase gold jewellery worth Dh500 will be entitled to one raffle coupon and customers who purchase diamond jewellery, pearl or watches worth Dh500 get two raffle coupons to take part in the daily raffle draws. Raffle coupons will be provided by all the participating jewellery outlets, kiosks and all terminals of Dubai Duty Free during Dubai Shopping Festival.

Abdalla Hassan Al Ameeri, director, Raffles and Promotions, DFRE, said: "For more than two decades, the Dubai Shopping Festival has been providing rewarding shopping experiences that have helped in changing the lives of thousands of residents and visitors. This would not have been possible without the support of private sector partners like the Dubai Gold and Jewellery Group”.
 
"The DSF Mega Raffles have always been one of the much-awaited offerings of the festival and forms the cornerstone of the festival’s winning strategy that impacts the lives of visitors forever. As one of our key raffle prize partners, the Dubai Gold and Jewellery Group, has once again come forward to enhance the excitement during DSF with this mega gold raffle promotion.  We are confident that the daily gold raffle will not only help boost retail sales during DSF but also encourage festival visitors to Shop, Win, Celebrate,” added Al Ameeri.  – TradeArabia News Service