More than 300 exhibitors will be showcasing thousands of dramatic and beautiful jewellery pieces, home décor items and glamorous watches at the Dubai International Jewellery Week.

The event, which opened today (December 7) will run at Dubai World Trade Centre (DWTC) for the next three days.

Among the international boutiques and retailers present at this years’ show will be prominent names such as Yoko London, Australian South Sea Pearls Fzco, Very Important Jewels Paris, MOISEIKIN International Limited from Hong Kong, Ferrari Firenze SRL from Italy, Yessayan Jewelry from Lebanon, or Hazooriral Legacy from India.

Trixie LohMirmand, senior vice president, Events Management, DWTC, said: “More than 70 per cent of our exhibitors comprise high-profile international jewellers who return to the show every year. This is a clear testimony underlining the exhibition’s status as the leading platform for brands to mark and maintain their presence at the Middle East market.”

LohMirmand added: “Since 1995 we have been the host of leading international brands, designers, manufacturers and retailers from across the world to provide buyers with the best quality shopping experience and we are ready to host another successful show this year.”

The appreciation of pearls and fine jewellery among the Middle Eastern audiences is the key factor making Yoko London, a British brand popular with A-list celebrities like Beyoncé, Lady Gaga, Katy Perry and Eva Longoria, return to the show with new collections year after year.

Yoko London’s Isabella Daniels said: “Dubai International Jewellery Week is a crucial opportunity for us to reconnect with existing customers in the region, as well as meeting and networking with new potential clients.”

She added: “The show is an essential platform for us to introduce our new deigns to an audience of discerning jewellery lovers in the Middle East and the one-of-a-kind sets we will unveil tomorrow are the most opulent and luxurious of all the Yoko London pieces.”

Among international brands returning to the show this year, Bellagioia Argento Italiano will be presenting its brand new collection of high quality silver jewellery featuring ruby replica stones and fancy yellow diamond simulants.

Gianni Piazza, owner of Bellagioia Argento Italiano said: “Dubai International Jewellery Week gives us a unique opportunity to gauge the upcoming trends and plan our future collections that will correspond with the needs of the local and regional markets. Participating in the show allows us understand the taste of the glitzy and sophisticated collectors and potential buyers from the Middle East and respond to their demands.”

To help visitors make confident purchase decisions ahead of the festive season, the show features numerous daily workshops led by three Middle East’s top fashion influencers. Taim Al Falasi, Mariam Yasin, and Rana Saab will offer the participants unique insights into the intricate world of jewellery and fashion pairing.

Organised for the 8th consecutive year, the Emerging Jewellery Design Awards will be presented at a splendid gala ceremony tomorrow. The winning pieces, designed by three international emerging artists and manufactured by Maha Al Sibai, will be available for purchase directly at the show. – TradeArabia News Service