Mall of Qatar and Landmark Group have signed a strategic agreement that will see the leading retail and hospitality conglomerate introduce some of the world’s most beloved brands to Qatar, under one roof.

This week, Landmark Group confirmed that its brand store fit-out processes are well underway in preparation for the October 29 soft launch.

Landmark Group brands will enhance Mall of Qatar as a shopping destination by offering trendy fashion apparel, sporting gear, footwear, beauty products and a host of accessories for men, women and children.

“We are extremely delighted to announce that Landmark Group stores will be ready to welcome visitors once we open, and we look forward to hosting its brands at Mall of Qatar,” said Rony Mourani, general manager, Mall of Qatar. “Our aim is to create a signature destination, a super-regional shopping mall that will find its place in the league of the superlative shopping malls of the region. Together with Landmark Group, we will introduce new and exciting brands that will capture the attention of consumers from Qatar and abroad.”

Santosh Pai, chief operating officer, Landmark Group Qatar, said: “Qatar is an extremely important market for us, as we look to continue to strengthen and expand our regional footprint. Mall of Qatar will be a significant addition to the country’s retail landscape and we are delighted to be one of its anchor tenants. We are certain that both tourists and residents will delight in the concepts that we will introduce from October 29 onwards.”

To offer an international shopping experience, the Group will showcase a mix of 19 of its core brands including Centrepoint, Max Fashion, Iconic, Reiss, New Look, Koton, Steve Madden, Carpisa, Ecco, Kurt Geiger, Pablosky, Emax, Candelite, Shoexpress, the group’s newest home-grown brand, SportsOne, as well as a new fashion brand in Qatar Lipsy.

Landmark Group will also introduce fresh new offerings in casual and fast casual dining to Qatar, with award winning brands such as Zafran, Carluccios and GRK- Fresh Greek.

“We believe that these brands will further enhance our retail and hospitality offering in the country and we are confident that they will be well received by all our customers,” Pai added.

Mall of Qatar will capture the imagination of the entire nation as it opens the doors to its 500,000 sq m innovative shopping concept with top-notch recreation and leisure options. This capital destination will premiere the world’s first resident troupe – offering mall-wide entertainment with 52 weeks of spectacular headline shows on a 360-degree custom developed revolving stage, as well as a multilevel Family Entertainment Complex integrating an international edutainment concept with advanced gaming machines and enthralling rides.

The mall’s encompassing experience completes with a 19-screen Cineplex inclusive of Imax’s revolutionary laser projection and 12 channel immersive sound system on the region’s largest screen. The cinema will also feature the latest 4D projection technology screen, 7 VIP screens, an 8-lane bowling alley, and in-theatre gourmet food services. - TradeArabia News Service