Souq.com, a leading online retail platform in the Middle East, has appointed Wisam Daoud as the new COO and Dinesh Ajmera, as the SVP of Technology to further expand the e-tailer’s technology and global operations.

Daoud, with 17 years e-commerce expertise from the US and Middle East, will spearhead global operations for Souq.com’s online marketplace, retail, and transport businesses. Earlier to this appointment, he served as the CTO of Souq.com where he led product engineering, analytics and technology operations teams over his six-year tenure.

Ajmera brings an in-depth product insight and a comprehensive knowledge of product development and management with over 16 years of extensive experience in building consumer and enterprise web-scale products. He has built top-notch engineering teams responsible for architecture, development, quality and deployment of high-performance online platforms through innovative technology solutions.

Ronaldo Mouchawar, Souq.com CEO & co-founder said: "One of our key commitments post the funding round earlier in the year was to drive further growth in the e-commerce market by investing in technology and recruiting the best talent.”

“With the e-commerce market in the region growing at a phenomenal rate, we are focused on the value we bring through technology and job creation. By on-boarding experienced veterans with commendable portfolios, we at Souq.com are aiming to further empower SME’s with a more technologically robust platform and at the same time enable our consumers to make smarter choices,” he added. – TradeArabia News Service