Splash, a leading high-street fashion retailer in the Middle East has announced Bollywood superstars Salman Khan and Katrina Kaif as brand ambassadors.

The mega stars known for their acting finesse and their on-trend sartorial choices with a massive fan following will be seen representing the brand Splash through a series of brand campaigns across the Middle East.

Splash is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns while Salman is known for creating everlasting fashion moments and Katrina, as an aspirational youth icon thus making the three individual brands an instant fit.

“I have now been working with Splash in the Middle East for the past three years both in the capacity of a brand ambassador and with my brand Being Human for which Splash is the exclusive retail partner,” said Khan.

“It has been an exciting & fruitful journey. Each season the brand ups its fashion quotient while still keeping the Arab & Asian consumer at heart which I most relate to. I look forward to this renewed journey and wish we continue to add many more fashionable moments in the life of our valued fans & customers.”

"As a brand to me Splash embodies effortless style & great fashion which is what I associate with personally,” said Kaif.

“I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support. We are in the process of shooting this amazing, high-fashion campaign and I can't wait for you to see what's in store this season."

Raza Beig, director- Landmark Group and CEO- Splash & ICONIC, said: “Born and bred in the Middle East we at Splash understand the fashion sensibilities of the Arab consumer and to represent this fashion we have brought together mega stars Salman Khan and Katrina Kaif.”

“This is Splash's second stint with Salman post a 6 month gap in which we received multiple requests from his Arab and Asian fans to bring the association back.   Katrina was an obvious choice given her global appeal, her talent and impeccable style. Both together appeal to all generations and it is this love for them that we aim to capitalise on in their very first joint brand endorsement,” Beig added.

The campaign will go Live on September 1 across all communication platforms and a brand TVC which will highlight product and the fashion relationship between the actors and the brand. All content related to the endorsement will first be released on the Splash social media platforms so stay tuned to www.splashfashions.com or catch us on Facebook at Splash Fashions. – TradeArabia News Service